Most guys don't need a complete makeover when it comes to fashion and dressing, just a little sharpening up and some advice on what best suits them. And that's where I come in.

Everyone should have a mild obsession - it's only healthy. Mine is checking out what every passing man is wearing – and usually thinking how they can make themselves look that bit better. It's a passion – I just can't help it.

So if you want to look snazzier, and boost your confidence in the process, I'm your chap.

The Best of London Style

In London we have the greatest choice and shopping, from bespoke British tailoring down to the edginess of the street, a real celebration of our individuality when it comes to dress. One doesn't necessary exclude the other: real style mixes the two.

If you're visiting London, with my knowledge of what's out there on the rails, I can provide a shopping and styling service, taking you to places you might not find on your own to get that killer suit, the shirt-and-tie combo that turns heads and help you dress it all up or down to make the most of your purchases.

For the full London experience, If you want to add in, say, afternoon tea somewhere traditional or funky, I can tailor-make a package for you, based on your requirements and your answers to my style questionnaire. (And if you want to know the latest scoop on what theatre to see, as a theatre critic for a national newspaper, I can help with that too.)

Above, all, though, our time together should be FUN. So let me help you make the most of your visit to this great city - and get smart in the great British tradition!

Mark Walton-Cook